Sarah Jessica Parker is an American actress famous for her role as Carrie Bradshaw in the blockbuster TV series “Sex and the City”.
Parker’s own style and personality of her particular fashion through her character in the movie, has brought opportunities for Parker to be a model of The Gap. She also owns a clothing line separately at retail stores Steve and Barry. However, this shop has now ceased to exist. Coty perfume firm had also taken pictures of Parker as inspiration to create a unique fragrance Lovely, and was launched in 2005. Lovely won the favorite of many people through campaigns widely advertised, using voice and image of Parker. This ad campaign has won the 2006 Fifi called “national advertising campaign the best”
The first perfume brings success, led to the relationship continued good cooperation. Then, a series of new fragrances are released, typically as Covet (2007), the 3 Twlight, Dawn and Endless (2009), improved version Lovely and Covet and the latest fragrance SJP NYC ( 2009) and SJP NYC Pure Crush (2011).
Sarah Jessica Parker firms have more than 9 fragrances, the first perfume launched in 2005 and the latest fragrance launched in 2011. Sarah Jessica Parker has partnered with the perfumers: Ann Gottlieb, Frank Voelkl, Stephen Nilsen, Yann Vasnier, Clement Gavarry, Laurent Le Guernec and Honorine Blanc.