Liz Claiborne brand

Typically the best selling perfumes on the market are associated with famous icons or celebrities such as Chanel N°5 and Elizabeth Taylor’s Passion, however, Liz Claiborne perfumes are quite different . Considered one of the most popular scent lines, Liz Claiborne perfumes are among the top annually grossing fragrance brands in the world. Liz Claiborne Inc. was established by Liz Claiborne, Art Ortenberg, Leonard Boxer and Jerome Chazen in 1976 and was immediately successful. An accessory line was founded in 1980 and the house went public in 1981. By 1986 with retail sales of $1.2 billion Liz Claiborne made the Fortune 500. It also had the distinction of being the first company founded by a woman to be listed in the Fortune 500.

It was also in 1986 that Liz Claiborne successfully formulated, created and launched its first perfume—Liz Claiborne for Women. Liz Claiborne was confident that its first fragrance offering and strong branding and following would suffice to help propel sales of the new perfume. The first men’s cologne, Claiborne for Men, was launched in 1989 and was followed by many others such as Curve, Claiborne Sport, Mambo, and Spark. Other popular women’s perfume include Bora Bora, Spark and Lucky You. Liz Claiborne perfumes are among the pride of the fashion house and have proven to be as enduring and easy wearing as their clothing line. They were able to make their own niche in the market despite intense competition to become one of the most sought after fragrances in contemporary times.

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