Estee Lauder brand

Estée Lauder Group founded by Joseph and Estee Lauder Lauder in 1946. She has extensive experience in the field of skin care and cosmetic industry thanks to the tutelage of his uncle’s skin specialists and chemists. The company focuses on skin care products to bring our customers confidence that every woman can be beautiful. Initially, the company distributed its products through home delivery services. Only two years later, the company opened its office building at Saks Fifth Avenue.

In 1953, the company launched the first fragrance named after her as Youth Dew fragrance shower gel but was doubled just like perfume. Youth Dew is one of the best-selling products worldwide by the company. In 1964, the company introduced Aramis brand specialized in producing beauty products and fragrances for men. Over the years, Estée Lauder scale expansion through the launch or licensing agreements with companies perfume and other cosmetics. Currently, there are over 25 companies in the portfolio of Estée Lauder include Clinique, Origins, Tom Ford and Jo Malone MAC.

Mrs. Lauder died in 2004 and her family continued to manage the company. Sons Leonard and Ronald hold key leadership positions; nephew William is executive chairman; granddaughter Aerin is senior vice president and chief creative officer of Estée Lauder brand; Jane’s niece global chairman cum managing the company’s two brands: Origins and Ojon

Estée Lauder perfume firm currently has more than 90 fragrances, the first perfume launched in 1953 and the latest fragrance line launched Estée Lauder since 2015. The cooperation with the perfumers Calice Becker, Rodrigo Flores-Roux, Harry Fremont, Evelyn Lauder, Betty Busse, Bernard Chant, Alberto Morillas, Yves Cassar, Lois Evans, Pierre Wargnye, Alienor Massenet, Jean Kerleo, Annie Buzantian, Vincent Marcello, Jean-Marc Chaillan, Aerin Lauder, Sophie Labbe, Christophe Laudamiel, Sophia Grojsman and Josephine Catapano.

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